If
you’re a car dealership owner or marketer, you know that ranking on Google can make a difference between a full showroom and missed sales. You need keywords that attract potential buyers and rank well on search engines. That’s where this list comes in.
After analyzing 5,300 keywords with a total monthly search volume of 1.5 million from premium enterprise SEO tools, I’ve curated 100+ unique, high-performing keywords for car dealers in the US.
Furthermore, these keywords are categorized into 10 distinct groups, such as Car Brand Dealerships, Used Car Dealerships, Luxury Car Dealerships, and so on, to help you target the right audience.
Whether you’re looking to attract local buyers or rank for high-value commercial terms, this list has you covered.
Let’s dive into the categories and the keywords that will help you dominate your local market and beyond.
1. Car Brand Dealerships
When potential car buyers search for dealerships, they often start with their preferred car brand.
From economy to luxury, each brand attracts different search volumes. Here are the most-searched car brand dealership keywords, showing monthly search volumes across major automotive brands in the US.
While this list features the highest-volume keywords for each brand, note that buyers use multiple variations to find brand-specific dealers in their area.
Keyword | Monthly Search Volume | Competition |
Honda car dealership | 5,400 | High |
Lexus car dealership | 4,400 | High |
Toyota car dealership | 2,900 | High |
BMW car dealership | 2,900 | High |
Audi car dealership | 2,900 | High |
Tesla car dealership | 2,900 | High |
Chevrolet car dealership | 2,400 | High |
Nissan car dealership | 1,900 | Moderate |
Hyundai car dealership | 1,900 | Moderate |
Key Insights:
💡 Search Volume Leaders Honda and Lexus lead the pack with significantly higher search volumes, suggesting stronger online research activity for these brands.
🔤 Term Usage Patterns The data shows equal usage of “dealer” and “dealership” terms (93 occurrences each), indicating both terms are essential for complete search coverage.
📊 Query Variations Each brand has multiple high-volume keyword variations, with “near me” modifiers consistently appearing in top searches.
2. Used Car Dealerships
Used car searches show significant search volume diversity between generic and location-specific terms.
Here are the most searched used car dealership keywords, revealing how potential buyers search for pre-owned vehicles across different US markets.
Keyword | Monthly Search Volume | Competition |
Used car dealerships near me | 90,500 | Moderate |
Used car dealer | 27,100 | High |
Used car dealerships | 22,200 | High |
Used car dealer near me | 18,100 | High |
Used car dealership | 18,100 | High |
Car dealerships near me used cars | 8,100 | High |
Used cars dealership near me | 8,100 | Moderate |
Dealerships near me used cars | 5,400 | High |
Car dealerships near me used | 3,600 | High |
Best used car dealerships near me | 2,900 | Moderate |
Cheap used car dealerships near me | 2,900 | High |
Used auto car dealership | 2,900 | High |
Toyota dealership used cars | 1,900 | Easier |
Honda used car dealership | 1,600 | High |
Used car dealerships Colorado Springs | 1,300 | Moderate |
Used car dealerships Las Vegas | 1,300 | Moderate |
Used car dealerships under 2000 | 1,300 | Easier |
Used car dealerships Denver | 1,000 | Moderate |
Used car dealerships under 10000 | 1,000 | Easier |
Key Insights:
🌎”Near me” searches dominate with 90,500 monthly searches vs. city-specific searches (1,000-1,300)
💡 Beyond location, searchers show strong interest in trustworthiness (“legitimate,” “reviews”), pricing (“trade in,” “prices”), and service features (“delivery,” “registration”).
🔍 Price-specific searches (under $2000, under $10000) show significant volume with lower competition
🚗 Japanese brands (Toyota & Honda) lead brand-specific searches for used cars.
📍 Major metro areas consistently show 1,000+ monthly searches
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3. Luxury and Exotic Car Dealerships
The luxury car market reflects established preferences and emerging trends in high-end vehicle searches.
While traditional luxury brands maintain strong search volumes, newer entrants like Tesla are reshaping the landscape.
The keyword data reveals a clear focus: luxury car buyers primarily search for specific brands near them. Lexus leads the pack (4,400 searches), followed by German luxury brands and Tesla, while exotic brands like Ferrari and Lamborghini maintain steady search volumes.
The high volume of “near me” variations across brands suggests these searchers are in the final stages of their buying journey, ready to visit dealerships.
Here’s a comprehensive look at luxury and exotic car dealership searches across premium, luxury, and supercar segments.
| Keyword | Monthly Search Volume | Competition |
|---|---|---|
| Lexus car dealership | 4,400 | High |
| Lexus car dealer | 3,600 | High |
| Audi car dealership | 2,900 | High |
| BMW car dealership | 2,900 | High |
| Tesla car dealership near me | 2,900 | High |
| Audi car dealership near me | 1,900 | High |
| Ferrari car dealership | 1,900 | Moderate |
| Mercedes Benz car dealer near me | 1,900 | High |
| Bentley car dealership | 1,600 | Moderate |
| BMW car dealership near me | 1,300 | High |
| Tesla car dealer near me | 1,000 | High |
| Lamborghini car dealership | 1,000 | Moderate |
| Porsche car dealership near me | 880 | High |
| McLaren car dealership near me | 720 | Moderate |
| Land Rover car dealership near me | 590 | Moderate |
Key Insights:
💡 Japanese luxury (Lexus: 4,400) outperforms German brands (BMW, Audi: 2,900) in search volume
🏎️ Exotic brands (Ferrari, Lamborghini) maintain steady 1,000+ monthly searches
🚗 Tesla shows strong search interest (2,900) despite direct-sales model
📊 Supercar brands (McLaren, Porsche) maintain consistent search volumes in 700-900 range
4. Electric and Hybrid Car Dealerships
Search data shows Tesla dominates EV dealer searches (2,900 monthly searches), despite their direct-to-consumer model.
Generic EV terms (“electric car dealership”, “EV car dealership”) show lower but notable volume (170-320 searches), while specific models like Nissan Leaf and Chevy Bolt maintain consistent search interest.
The relatively low competition for non-Tesla searches suggests an opportunity for dealerships to enter the EV market.
Keyword | Monthly Search Volume | Competition |
Tesla car dealership | 2,900 | High |
Tesla dealership near me | 2,900 | High |
Electric car dealership | 320 | Moderate |
Electric car dealership near me | 210 | Easier |
Hybrid car dealership | 170 | Moderate |
EV car dealership | 170 | Moderate |
Electric vehicle dealership | 170 | Moderate |
Nissan Leaf dealership | 170 | Moderate |
Chevrolet Bolt dealership | 170 | Moderate |
Ford Mustang Mach-E dealership | 170 | Moderate |
Key Insights:
💡 Tesla searches exceed all other EV terms combined
🔍 Low competition for many EV terms indicates market opportunity
⚡ Traditional brands’ EV models show equal search interest (170 each)
5. Classic and Vintage Car Dealerships
The classic car market shows distinct search patterns: generic terms (“classic car dealership”) lead with 1,900 monthly searches, while location-specific searches cluster in car culture hubs like Houston, Los Angeles, and Miami (170 searches each).
The consistent search volume for specialist terms (“muscle car,” “collector car”) suggests a knowledgeable audience targeting specific segments of the classic market.
| Keyword | Monthly Search Volume | Competition |
|---|---|---|
| Classic car dealership | 1,900 | High |
| Vintage car dealership | 1,000 | High |
| Classic car dealership near me | 390 | High |
| Antique car dealership | 170 | Moderate |
| Vintage car dealership near me | 170 | Moderate |
| Muscle car dealership | 170 | Moderate |
| Collector car dealership | 170 | Moderate |
| Classic car dealership Houston | 170 | Moderate |
| Vintage car dealership Los Angeles | 170 | Moderate |
| Classic car dealership Miami | 170 | Moderate |
Key Insights:
💡 Generic terms outperform specialized searches 3:1
🏢 Major classic car markets show equal search distribution
🔍 Niche terms maintain steady search volume despite specialization
6. Local Car Dealerships
Phoenix leads city-specific searches with 1,900 monthly volume, while major metros like Los Angeles and Chicago follow at 1,300 searches each.
The data shows remarkably consistent search patterns across other major cities (1,000 searches), suggesting similar car-buying populations.
Competition levels vary significantly – Phoenix and San Antonio face higher difficulty (63-66) while San Jose and Chicago see moderate competition (52-54).
| Keyword | Monthly Search Volume | Competition |
|---|---|---|
| Car dealer Phoenix | 1,900 | High |
| Car dealer Los Angeles | 1,300 | High |
| Car dealer Chicago | 1,300 | Moderate |
| Car dealer New York | 1,000 | High |
| Car dealer Houston | 1,000 | Moderate |
| Car dealer Philadelphia | 1,000 | Moderate |
| Car dealer San Antonio | 1,000 | High |
| Car dealer San Diego | 1,000 | Moderate |
| Car dealer Dallas | 1,000 | High |
| Car dealer San Jose | 1,000 | Moderate |
Key Insights:
💡 Southwest markets show highest search interest
🌆 Major metros maintain consistent 1,000+ monthly searches
📊 Competition varies by region rather than search volume
7. Online Car Dealerships
Top searches for the online car market focus on the buying process (33,100 monthly searches for “online car buying”) rather than dealers specifically.
Research-focused terms like “best online car buying sites” (9,900 searches) indicate strong consumer interest in platform comparison.
Here are some of the most searched keywords related to online car buying:
Keyword | Monthly Search Volume | Competition |
Online car buying | 33,100 | High |
Car buying online (variations) | 9,100 | High |
Online car buying sites/websites | 3,290 | High |
Best online car buying sites | 9,900 | High |
Best site to buy a car online | 2,080 | Moderate-High |
Best place to buy cars online | 1,190 | Moderate-High |
Online car dealer/dealership | 4,900 | High |
Car dealership/dealer online | 1,100 | High |
Buy used cars online | 8,100 | High |
Buy new car online | 4,500 | High |
Buy pre-owned cars online | 2,990 | High |
Buy car online delivery | 1,000 | Moderate |
Extended warranty online | 320 | Easier |
Where to buy cars online | 1,980 | High |
How to trade in car online | 480 | Easier |
💡 Key Insights:
⚡ Process-focused terms dominate with 45,490 combined monthly searches
🔍 Research terms (13,170 searches) indicate strong comparison shopping
📊 Generic dealer terms show lower volume (6,000) vs. specific buying queries
🚗 Used car terms outperform new car searches by ~45%
8. Car Dealership Financing
The search data shows two distinct financing priorities: general financing searches (1,600 monthly volume) and credit accessibility terms like “no credit check” and “buy here pay here” (1,000 each). Despite lower search volumes, credit-challenged buyers show clear search intent with specific keywords carrying lower competition scores.
| Keyword | Monthly Search Volume | Competition |
|---|---|---|
| Car dealer financing | 1,600 | High |
| No credit check car dealer | 1,000 | Moderate |
| Car dealer buy here pay here | 1,000 | Easier |
| Bad credit car dealer near me | 720 | Easier |
| Car dealer loan options | 390 | High |
| Car dealer lease deals | 390 | High |
| Car dealer interest rates | 390 | High |
| Car dealer payment calculator | 390 | High |
| Car dealer credit approval | 390 | Moderate |
| Car dealer financing near me | 390 | Moderate |
Key Insights:
💡 General financing terms show highest volume but face strong competition
📊 Credit-challenged segments offer easier ranking opportunities
💰 Financial tool keywords indicate buyer research focus
9. Car Dealership Auctions
Search data reveals strong interest in auction process details rather than just auctions themselves: “Car dealer auctions” (590 searches) leads, but auction-specific terms like prices, rules, and bidding (390 each) show consistent research intent.
Notably, licensing-related searches split between professionals seeking licenses (390) and those exploring no-license options (170), with significantly lower competition scores.
| Keyword | Monthly Search Volume | Competition |
|---|---|---|
| Car dealer auctions | 590 | Moderate |
| Car dealer auction license | 390 | Easier |
| Car dealer auction prices | 390 | Moderate |
| Car dealer auction tips | 390 | Moderate |
| Car dealer auction online | 390 | Moderate |
| Car dealer auction vehicles | 390 | Moderate |
| Car dealer auction rules | 390 | Moderate |
| Car dealer auction bidding | 390 | Moderate |
| Car dealer auction near me | 320 | Moderate |
| Car dealer auction no license | 170 | Easier |
Key Insights:
💡 Process keywords dominate over general auction terms
📊 Consistent 390 search volume across multiple intent signals
🔑 License-related terms show lowest competition
9. Car Dealership Deals & Specials
Attract bargain hunters with these keywords focused on deals and special offers.
Location-specific deal searches dominate with “near me” terms (5,400 searches) far outperforming generic queries.
Notably, value-focused terms like buyback programs (1,900) and trade-in deals (170) show extremely low competition (KD 3-7), suggesting untapped opportunities.
| Keyword | Monthly Search Volume | Competition |
|---|---|---|
| Car dealership deals near me | 5,400 | Moderate |
| Car dealership buyback program | 1,900 | Easier |
| Car dealership deals | 1,600 | Moderate |
| Car dealership specials | 210 | High |
| Car dealership lease deals | 210 | High |
| Car dealership discounts | 170 | Moderate |
| Car dealership trade-in deals | 170 | Easier |
| Car dealership clearance sale | 170 | Moderate |
| Car dealership Black Friday sales | 140 | Easier |
Key Insights:
💡 Local deal searches 3.4x higher than generic terms
🔍 Trade-in and buyback terms show lowest competition
📅 Seasonal terms (Black Friday) maintain steady interest
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What the Data Reveals About Car Dealership SEO
Search patterns across 5,300+ keywords reveal three critical market shifts:
1. Evolution of Search Intent
- Local searches dominate every category (“near me” terms average 3-4x higher volume)
- Online research phase lengthening (research terms show consistent high volumes)
- Brand-specific searches strong for both new (Honda: 5,400) and used inventory
2. Competition Landscape
- High competition in traditional searches (brand, local)
- Untapped opportunities in:
- Credit-challenged buyer segments
- Electric vehicle terms (non-Tesla)
- Service-specific features (delivery, trade-in)
2. Emerging Trends
- Digital transformation (online buying terms: 45,490 monthly searches)
- Price-conscious searching (specific budget terms under $10k show strong volume)
- Tesla effect (high search volume despite direct-sales model)
Note: This analysis draws from 5,300+ keywords totaling 1.5 million monthly searches across 10 categories.