K
eywords are the currency of digital success in the competitive insurance market. I’ve spent the past month diving deep into car insurance search behavior, analyzing 15,529 keywords with a combined monthly search volume of 13.6 million using SEMRush, Ahrefs and Google Keyword Planner.
This research distills the findings into 85 strategically selected keywords across 8 categories, handpicked for insurance agencies and marketers.
Here’s the raw data that makes this research unique:
- Analyzed 15,529 car insurance related keywords using enterprise SEO tools
- Identified search patterns across 9,227 car insurance and 6,302 auto insurance terms
- Organized high-value keywords into 8 strategic categories
- Focused on terms with significant commercial intent
- Included competition level to help you prioritize opportunities
What sets this keyword collection apart isn’t just its size – it’s the strategic categorization that inspires deeper, personalized keyword research.
You’ll find relevant keywords to inform your strategy, whether you specialize in standard coverage, high-risk insurance, or emerging markets like EV coverage.
1. Core Insurance
Keyword | Monthly Search Volume | Competition |
car insurance | 823,000 | High |
car insurance companies | 246,000 | High |
car insurance agents | 165,000 | High |
car insurance near me | 110,000 | High |
car insurance online | 49,500 | High |
car insurance comparison | 40,500 | Moderate |
auto insurance coverage | 33,100 | High |
car insurance policy | 27,100 | High |
car insurance requirements | 22,200 | Moderate |
full coverage car insurance | 18,100 | High |
2. Insurance Cost
Keyword | Monthly Search Volume | Competition |
car insurance quotes | 550,000 | High |
auto insurance quotes | 201,000 | High |
auto insurance quote | 165,000 | High |
cheapest car insurance | 90,500 | High |
cheap auto insurance | 74,000 | High |
cheap car insurance quotes | 49,500 | High |
costco auto insurance | 40,500 | Moderate |
affordable car insurance | 33,100 | High |
cheap insurance auto | 27,100 | High |
cheap auto insurance near me | 22,200 | High |
cheapest auto insurance | 22,200 | High |
average car insurance cost | 18,100 | Moderate |
low cost auto insurance | 14,800 | High |
car insurance calculator | 12,100 | Moderate |
best cheap car insurance | 9,900 | High |
📍 IMPORTANT
Think of these categories as your jumping-off point, not your final destination. They’re designed to spark ideas and uncover opportunities you might have overlooked.
Here’s the thing about keyword research – context is everything. These categories don’t know if you’re:
- A local insurance agency in Chicago
- A nationwide provider specializing in classic cars
- A new website just entering the market
- An established player looking to expand
- Focusing on high-risk or standard coverage
- Operating in urban or rural markets
That’s why effective keyword research must be tailored to your situation. What works for a multi-state agency won’t necessarily work for a local insurance broker. Your strategy should consider:
- Your geographical footprint
- Business specializations
- Competitive landscape
- Current website authority
- Available resources
- Target audience demographics
I’ve organized these keywords to prompt deeper thinking about your market position. Use them to spark ideas, identify gaps, and inform your personalized research.
The real value isn’t in copying these exact terms – it’s in understanding the patterns and opportunities they reveal for your unique business context.
Think of this list as your keyword research compass, not your roadmap. The destination is still yours to chart.
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3. Insurance Brands
Keyword | Monthly Search Volume | Competition |
progressive auto insurance | 90,500 | High |
geico auto insurance | 33,100 | High |
state farm car insurance | 27,100 | High |
allstate car insurance | 22,200 | High |
farmers auto insurance | 18,100 | Moderate |
nationwide auto insurance | 14,800 | Moderate |
liberty mutual car insurance | 12,100 | High |
usaa car insurance quotes | 9,900 | Moderate |
travelers car insurance | 8,100 | Moderate |
aaa auto insurance quotes | 6,600 | Moderate |
4. Location Keywords
Keyword | Monthly Search Volume | Competition |
car insurance florida | 40,500 | High |
car insurance texas | 33,100 | High |
car insurance california | 27,100 | High |
car insurance michigan | 22,200 | High |
car insurance ohio | 18,100 | Moderate |
car insurance georgia | 14,800 | Moderate |
car insurance new york | 12,100 | High |
car insurance illinois | 9,900 | Moderate |
car insurance pennsylvania | 8,100 | Moderate |
car insurance arizona | 6,600 | Moderate |
5. Coverage Types
Keyword | Monthly Search Volume | Competition |
full coverage auto insurance | 40,500 | High |
liability car insurance | 33,100 | High |
comprehensive car insurance | 27,100 | High |
collision insurance car | 18,100 | Moderate |
liability auto insurance only | 14,800 | Moderate |
minimum car insurance | 12,100 | High |
gap insurance car | 9,900 | Moderate |
commercial auto insurance | 8,100 | Moderate |
classic car insurance | 6,600 | Easy |
temporary car insurance | 5,400 | Moderate |
6. Vehicle-Specific Insurance
Keyword | Monthly Search Volume | Competition |
new car insurance | 27,100 | High |
used car insurance | 18,100 | High |
luxury car insurance | 12,100 | Moderate |
sports car insurance | 9,900 | Moderate |
electric car insurance | 8,100 | Moderate |
hybrid car insurance | 6,600 | Moderate |
exotic car insurance | 5,400 | Moderate |
multi car insurance | 4,400 | Easy |
lease car insurance | 3,600 | Moderate |
rental car insurance | 3,000 | Easy |
7. Customer-Specific Insurance
Keyword | Monthly Search Volume | Competition |
first time car insurance | 22,200 | High |
young driver car insurance | 18,100 | High |
senior car insurance | 14,800 | Moderate |
student car insurance | 12,100 | Moderate |
military car insurance | 9,900 | Moderate |
teenage car insurance | 8,100 | High |
high risk auto insurance | 6,600 | Moderate |
student driver insurance | 5,400 | Moderate |
non owner car insurance | 4,400 | Easy |
international driver insurance | 3,600 | Easy |
8. Insurance Features & Benefits
Keyword | Monthly Search Volume | Competition |
car insurance discounts | 27,100 | High |
multi car insurance discount | 18,100 | Moderate |
car insurance bundle | 14,800 | Moderate |
car insurance rewards | 12,100 | Moderate |
pay per mile car insurance | 9,900 | Moderate |
car insurance no deposit | 8,100 | High |
car insurance roadside assistance | 6,600 | Moderate |
accident forgiveness car insurance | 5,400 | Moderate |
car insurance good driver discount | 4,400 | Easy |
car insurance loyalty discount | 3,600 | Easy |
Skip the Costly Trial-and-Error Approach
Get personalized keyword research for your car insurance business to drive targeted traffic and sales.
Unlimited Keywords
All keywords across the entire customer buying lifecycle
Custom Strategy
SEO roadmap built on your keyword rankings & revenue potential
Save Time & Money
120+ hrs. and $300+/mo on DIY keyword research saved
Prioritized Action Plan
Prioritized list of pages and target keywords
Includes: Video Walkthrough + Step-by-Step PDF Guide
Starting at
$99
⏰
Only
slots remaining this week
Final Thoughts
After two decades in SEO, I’ve learned that successful keyword research is about seeing the bigger picture. This analysis of 15,529 keywords reveals clear patterns in how people search for car insurance online. The key is understanding how to apply these insights to your specific market.
Here’s what matters most:
- Numbers tell stories. The 13.6 million monthly searches across these terms show just how actively people are looking for insurance online. But remember – it’s not about targeting every high-volume term. It’s about finding the right ones for your business.
- Competition varies widely. From easy-to-target local terms to highly competitive national keywords, there’s room for everyone. The trick is matching your website’s authority with the right keyword difficulty level.
- Emerging opportunities exist. The data shows growing interest in specialized coverage types and digital service delivery. Smart insurance marketers will spot these trends and adapt their strategies accordingly.
Remember, these keyword categories aren’t a plug-and-play solution. They’re your starting point for deeper research. Take these insights, add your local market knowledge, and build something unique to your business.
The insurance market isn’t getting any less competitive. But with the right keyword strategy – one that truly reflects your business context – you’ve got more than a fighting chance to stand out.
Think of this research as your foundation. Now it’s time to build something remarkable on top of it.