180 Clothing Keywords to Rank your Store Fast

clothing-store-showcasing-key-product-categories-keywords

You’ve curated the perfect collection—handpicked fabrics, trend-driven designs, and pieces your customers would love. Yet, your website traffic barely moves while competitors with generic inventory rack up sales.

You tweak product descriptions, post on Instagram, maybe even run some ads. But organic traffic? Still a trickle.

Here’s why: shoppers are searching for clothing like yours, but they’re landing on your competitors’ sites instead. Not because their products are better but because they’re ranking for the right keywords—the ones that actually convert.

That’s exactly what I’m delivering today: 180 meticulously researched clothing keywords, you can rank for quickly.

I analyzed 8,600+ clothing keywords with over 6 million monthly searches using industry-leading SEO tools like Ahrefs and SEMrush. After cutting through the noise, I’ve distilled the best opportunities across 13 fashion categories—so you don’t have to guess.

Let’s get straight to it.

1. Core Clothing Keywords

Keyword	Monthly Search Volume	Competition
clothing stores	33100	High
clothes online	22200	High
online clothing stores	18100	High
online shopping clothes	12100	High
clothing websites	9900	High
clothing store	8100	High
online clothes shopping	6600	High
buy clothes online	3600	High
online apparel	1900	Moderate
clothing sites	1600	High

Women’s Clothing Keywords

2. Women’s General Clothing

Keyword	Monthly Search Volume	Competition
women’s clothing	74000	High
women clothes	14800	High
womens clothes	14800	High
clothing for women	9900	High
apparel for women	3600	Moderate
clothes for women	2900	High
ladies clothing	2400	High
women’s apparel	1900	High
clothing women	1600	High

📍 IMPORTANT

This clothing keyword data offers valuable search insights into the current fashion market landscape. However, it’s essential to adapt it to your specific clothing store context. Generic keyword lists can’t account for your:

Current Rankings – Are you starting fresh, or do you already rank for some clothing keywords? If your store is new, you must focus on lower-competition, high-intent keywords first. Established sites can push for more competitive terms. Your current visibility determines your starting point.

Marketing Resources – Your available budget, team capabilities, content creation capacity, and link-building resources directly impact which keywords you can realistically target and how quickly you can build rankings. Limited resources require a more focused approach.

Store Specialties – Your fashion niche shapes keyword selection. Are you primarily a women’s boutique, men’s formalwear store, athletic apparel retailer, or sustainable fashion brand? Each requires unique keyword strategies aligned with your merchandise strength.

Product Focus – Your inventory mix shapes your keyword strategy, but only you know which product categories drive your revenue. Whether it’s dresses, outerwear, accessories, or footwear, your understanding of profit margins should guide which keywords are prioritised.

Competitive Landscape – Are you competing against small independent stores or industry giants like ASOS and Zara? Understanding who you’re competing against in search results influences your keyword selection and difficulty targets.

Every clothing store has unique strengths, brand positioning, and market dynamics that demand specific keyword targeting.

While these 180 keywords provide a strong starting point, ranking requires more than just plugging them into your website. A strategic, data-driven approach—tailored to your store’s strengths—is what turns keyword insights into real growth.

Done-For-You Clothing Keyword Research

Get customized keyword research based on your clothing store's context, target market, and goals. Skip the learning curve and start ranking faster.

Unlimited Keywords Every term your target prospects search

Custom Strategy SEO roadmap built on your keyword rankings & revenue potential

Save Time & Money 120+ hrs. and $300+/mo on DIY keyword research saved

Action Plan Included Prioritized list of pages and target keywords

Includes: Video Walkthrough + Step-by-Step PDF Guide

Starting at

$99

See Keyword Research Packages →

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3. Dresses

Keyword	Monthly Search Volume	Competition
dresses	450,000	High
prom dresses	368,000	High
wedding dresses	301,000	High
dress	246,000	High
prom dresses	201,000	High
summer dresses	74,000	High
cocktail dresses	60,500	High
maxi dresses	60,500	High
midi dress	60,500	High
party dresses	33,100	High
formal dresses	33,100	High
casual dresses	27,100	High
evening dresses	18,100	High

4. Women’s Tops

Keyword	Monthly Search Volume	Competition
blouses	74000	High
tank tops	60500	High
t shirts women	49500	High
women’s shirts	33100	High
hoodies for women	33100	High
womens tops	27100	High
women’s sweaters	27100	High
crop top	22200	High
womens sweatshirts	18100	High
sweater women	14800	High
women’s cardigans	8100	High
tunic tops	8100	High
graphic tees for women	8100	High
sweater dress	8100	High
long sleeve shirts women	5400	High
off shoulder tops	4400	High
peplum tops	4400	High
camisole tops	3600	High
sleeveless tops	3600	High
wrap tops	3600	High
thermal shirts women	3600	High

5. Women’s Bottoms

Keyword	Monthly Search Volume	Competition
leggings	201000	High
skirts	135000	High
yoga pants	90500	High
women’s jeans	60500	High
high waisted jeans	49500	High
skinny jeans	49500	High
shorts for women	40500	High
mom jeans	33100	High
women’s pants	27100	High
high waisted shorts	27100	High
linen pants	22200	High
joggers for women	22200	High
palazzo pants	18100	High
capri pants	18100	High
yoga shorts	9900	High
pleated skirt	9900	High
cargo pants women	8100	High
midi skirt	8100	High
dress pants women	6600	High
culottes	5400	High
boyfriend jeans	5400	High
gaucho pants	4400	Moderate
high rise jeans	4400	High
pencil skirt	4400	High
flowy pants	2900	Moderate
paperbag pants	2900	Moderate
mom shorts	2900	High

Men’s Clothing Keywords

6. Men’s Shirts & Tops

Keyword	Monthly Search Volume	Competition
men’s shirts	27100	High
hoodies for men	18100	High
mens sweaters	12100	High
mens sweatshirts	9900	High
graphic tees for men	9900	High
flannel shirts	9900	High
oxford shirts	8100	High
mens dress shirts	8100	High
tank tops for men	6600	High
long sleeve shirts men	6600	High
t shirts for men	5400	High
oversized hoodies men	5400	High
henley shirts	4400	High
crew neck sweaters men	4400	Moderate
cardigan sweaters men	3600	Moderate
mens polo shirts	3600	High
zip up hoodies men	3600	High
linen shirts men	3600	High
turtleneck sweaters men	3600	Moderate
thermal shirts men	2900	High
v neck sweaters men	2900	Moderate
muscle shirts	2900	High
pullover sweaters men	2400	Moderate

7. Men’s Bottoms

Keyword	Monthly Search Volume	Competition
mens pants	33100	High
mens jeans	33100	High
mens shorts	22200	High
joggers for men	22200	High
linen pants men	12100	High
straight leg jeans men	9900	High
mens joggers	9900	High
mens sweatpants	8100	High
mens cargo pants	6600	High
mens dress pants	6600	High
mens cargo shorts	5400	High
jean shorts men	4400	High
dad jeans	4400	High
mens khaki pants	3600	High
mens chinos	2900	High
bootcut jeans men	2900	High
stretch jeans men	2400	High

8. Kids Clothing

Keyword	Monthly Search Volume	Competition
baby clothes	74000	High
kids clothes	49500	High
baby clothing	33100	High
children’s clothing	27100	High
baby boy clothes	22200	High
kids clothing	22200	High
baby girl clothes	18100	High
toddler clothes	12100	High
childrens clothes	8100	High
kids pajamas	5400	High

9. Seasonal Clothing

Keyword	Monthly Search Volume	Competition
winter clothes	12100	High
summer clothes	9900	High
summer clothing	5400	Moderate
winter clothing	4400	Moderate
summer outfits	4400	Moderate
spring outfits	3600	Moderate
winter outfits	2900	Moderate
fall outfits	2900	Moderate
spring clothes	1900	Moderate
summer fashion	1900	Moderate

10. Discount & Sale Clothing

Keyword	Monthly Search Volume	Competition
cheap clothes	18100	High
clothing sale	9900	High
discount clothing	8100	High
affordable clothing	5400	High
clearance clothing	4400	High
clothes on sale	2900	High
cheap clothing	2900	High
clothing deals	1900	High
discount clothes	1600	High
affordable clothes	1300	High

11. Custom & Personalized Clothing

Keyword	Monthly Search Volume	Competition
custom t shirts	33100	High
personalized t shirts	12100	High
custom shirts	9900	High
custom clothing	6600	High
personalized shirts	3600	High
customized shirts	2400	High
custom made clothes	1300	High
bespoke clothing	880	Moderate
tailored clothing	880	Moderate
personalized clothing	720	Moderate

12. Plus Size Clothing

Keyword	Monthly Search Volume	Competition
plus size clothing	74000	High
plus size clothes	33100	High
maternity clothes	33100	High
plus size dresses	33100	High
tall men’s clothing	1300	Moderate
petite clothing	12100	High
plus size womens clothing	8100	High
big and tall clothing	6600	High
maternity clothing	5400	High
plus size fashion	4400	High

13. Activewear

Keyword	Monthly Search Volume	Competition
workout clothes	33100	High
activewear	33100	High
gym clothes	27100	High
athletic wear	14800	High
workout clothing	12100	High
yoga pants	9900	High
sports bras	9900	High
running clothes	3600	High
fitness clothing	2900	High
athletic clothing	2900	High

Skip the Costly Trial-and-Error Approach

Get personalized keyword research for your clothing brand to drive targeted traffic and leads.

Unlimited Keywords All keywords across the entire customer buying lifecycle

Custom Strategy SEO roadmap built on your keyword rankings & revenue potential

Save Time & Money 120+ hrs. and $300+/mo on DIY keyword research saved

Prioritized Action Plan Prioritized list of pages and target keywords

Includes: Video Walkthrough + Step-by-Step PDF Guide

Starting at

$99

See Keyword Research Packages →

⏰ Only slots remaining this week

Final Thoughts

This analysis of 8,600+ clothing keywords with over 6 million monthly searches gives you a powerful advantage. It uncovers what shoppers are actively searching for and where the biggest ranking opportunities lie. But this is just the beginning.

The real takeaway? Every clothing store has a unique search landscape. The keywords that drive traffic for a luxury boutique won’t be the same ones that work for a fast-fashion retailer. Your brand, product selection, and market competition all shape the ideal keyword strategy for your business.

Here’s what stands out from the data:

Category-driven searches dominate. Keywords like “summer maxi dresses” and “oversized blazers” prove that shoppers often search by product type rather than brand.

Gender differences drive distinct patterns. Perhaps most fascinating is how differently men and women search for clothing online. Women’s searches tend to be more style and occasion-specific, while men’s searches skew toward practical, product-type queries.

Seasonality shapes search behavior. Unlike many industries, clothing search patterns fluctuate dramatically throughout the year. The data shows that timing your content strategy around these seasonal shifts can provide significant competitive advantages.

Intent matters. Searches with “best,” “affordable,” or “trendy” show buyers looking for guidance before making a purchase. These are prime SEO opportunities.

SEO is about strategy, not guesswork. The brands that rank consistently aren’t just adding keywords—they’re optimizing with intent.

No two clothing markets are the same. The keywords that work for a sustainable fashion label will differ from those for a streetwear brand. A data-driven approach tailored to your niche is what drives real growth.

Do you need help uncovering the exact keywords that’ll bring more buyers to your store? I’ll dive deep into your specific market and build a create a custom keyword strategy designed for your brand and target audience.

Your path to more organic traffic starts with the right keyword foundation. Let’s build yours together.