You know the feeling. Another slow week. Another customer who says, “I found someone else.” Meanwhile, your competitors—some with worse reviews and higher prices—are fully booked. It’s frustrating. You know your HVAC business delivers top-notch service, but that doesn’t seem to matter if no one can find you.
Maybe you’ve spent money on Google ads that barely break even. Maybe you’ve posted on social media, hoping for a surge of calls. Maybe you’ve even tried SEO, but the results were… underwhelming.
Here’s the real problem: potential customers are searching for HVAC services every day, but they’re finding someone else. Not because they’re better. Not because they’re cheaper. But because they rank for the right HVAC keywords—the ones that actually lead to jobs.
That’s why I’ve meticulously compiled 155 high-value HVAC keywords for you—each one carefully selected to attract service-ready customers rather than casual browsers.
I analyzed over 18,000 HVAC search terms with a combined monthly search volume of over 3.5 million using top-tier SEO tools like Ahrefs and SEMrush.
After crunching the numbers, I’ve distilled this massive dataset into 155 high-potential keywords across 12 strategic categories, with special attention to service-oriented terms that indicate hiring intent.
1. Emergency HVAC Services
Keyword | Monthly Volume | Competition |
emergency ac repair | 2,900 | Moderate |
emergency hvac repair | 1,900 | Moderate |
emergency furnace repair | 1,800 | Moderate |
24 hour hvac repair | 1,400 | Moderate |
emergency heating repair | 1,100 | Moderate |
24 hour ac repair | 880 | Moderate |
emergency air conditioner repair | 720 | Moderate |
emergency hvac service | 590 | Moderate |
24 hour furnace repair | 480 | Moderate |
24 hour ac service | 390 | High |
2. HVAC Repair Services
Keyword | Monthly Volume | Competition |
ac repair | 74,000 | High |
hvac repair | 27,100 | High |
furnace repair | 22,200 | High |
air conditioner repair | 18,100 | High |
heating and cooling repair | 2,900 | High |
central air repair | 2,800 | High |
heat pump repair | 2,700 | High |
hvac repair cost | 2,400 | Moderate |
ac unit repair | 2,200 | High |
home ac repair | 1,900 | High |
📍 IMPORTANT
This HVAC keyword data provides valuable search insights into the current market landscape. However, it’s critical to adapt these findings to your specific HVAC business context. Generic keyword lists can’t account for your:
Current Rankings – Your existing keyword rankings dramatically impact strategy. New HVAC companies need to target less competitive terms initially, while established businesses with domain authority can compete for higher-volume keywords. Your current digital footprint determines your starting point.
Seasonal Patterns – HVAC demand fluctuates dramatically with the seasons. Northern companies might prioritize heating-related keywords earlier in the year, while southern businesses may need year-round AC keyword focus. Your climate zone and seasonal business cycles should guide your keyword prioritization.
Service Specialization – Your technical expertise shapes keyword selection. Are you primarily residential, commercial, new construction, or retrofit focused? Do you specialize in specific systems like ductless mini-splits, geothermal, or VRF? Your technical capabilities must align with your keyword targeting.
Revenue Drivers – Your profit margins vary significantly across services. Installation jobs might bring higher revenue but lower margins than maintenance contracts. Only you know whether emergency repairs, planned replacements, maintenance agreements, or indoor air quality services drive your business model.
Local Competitive Landscape – Understanding who you’re competing against in search results—whether it’s national franchises, established local contractors, or manufacturer-affiliated dealers—dramatically influences which keywords are realistic targets for your business.
Every HVAC company operates in a unique market with specific building types, climate challenges, and customer demographics that demand tailored keyword strategies.
While these 155 keywords provide a solid foundation, achieving meaningful rankings requires integrating them into a comprehensive digital strategy aligned with your specific business model and service territory.
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3. HVAC Installation Services
Keyword | Monthly Volume | Competition |
ac installation | 9,900 | High |
furnace installation | 8,100 | High |
hvac installation | 8,100 | High |
air conditioner installation | 6,600 | High |
central air installation | 4,400 | High |
hvac installation cost | 3,600 | Moderate |
ac unit installation | 2,900 | High |
heat pump installation | 2,400 | High |
ac installation cost | 2,400 | Moderate |
furnace installation cost | 2,400 | Moderate |
central air installation cost | 1,900 | Moderate |
air conditioner installation cost | 1,600 | Moderate |
new hvac system cost | 1,300 | Moderate |
new ac unit cost | 1,300 | Moderate |
4. HVAC Maintenance Services
Keyword | Monthly Volume | Competition |
ac maintenance | 4,400 | High |
hvac maintenance | 4,400 | High |
furnace maintenance | 2,900 | High |
air conditioner maintenance | 2,400 | High |
ac tune up | 2,400 | High |
hvac tune up | 1,900 | Moderate |
air conditioner tune up | 1,600 | High |
hvac maintenance cost | 1,300 | Moderate |
furnace tune up | 1,300 | High |
ac service | 8,100 | High |
hvac service | 5,400 | High |
ac cleaning | 2,900 | High |
air duct cleaning | 27,100 | High |
5. HVAC Replacement Services
Keyword | Monthly Volume | Competition |
ac replacement | 5,400 | High |
furnace replacement | 4,400 | High |
hvac replacement | 4,400 | High |
air conditioner replacement | 2,900 | High |
ac unit replacement | 2,400 | High |
central air replacement | 1,900 | High |
hvac replacement cost | 1,900 | Moderate |
furnace replacement cost | 1,900 | Moderate |
ac compressor replacement | 1,600 | Moderate |
ac replacement cost | 1,600 | Moderate |
heat pump replacement | 1,300 | High |
air conditioner replacement cost | 1,000 | Moderate |
6. Residential HVAC Services
Keyword | Monthly Volume | Competition |
residential hvac | 2,900 | High |
home hvac system | 2,400 | High |
residential hvac companies | 1,900 | High |
home ac repair | 1,900 | High |
home air conditioning service | 1,600 | High |
house ac repair | 1,300 | High |
residential hvac contractors | 1,300 | High |
home heating repair | 1,000 | High |
residential heating and cooling | 1,000 | High |
home ac maintenance | 880 | High |
home furnace repair | 880 | High |
house hvac system | 720 | High |
7. Commercial HVAC Services
Keyword | Monthly Volume | Competition |
commercial hvac | 4,400 | High |
commercial hvac companies | 2,400 | High |
commercial hvac contractors | 1,900 | High |
commercial hvac repair | 1,600 | High |
commercial ac repair | 1,300 | High |
commercial air conditioning repair | 1,000 | High |
commercial hvac maintenance | 880 | High |
commercial heating and cooling | 720 | High |
commercial hvac service | 720 | High |
commercial air conditioning service | 590 | High |
commercial ac maintenance | 480 | High |
commercial furnace repair | 480 | High |
8. HVAC Cost and Pricing
Keyword | Monthly Volume | Competition |
hvac cost | 5,400 | Moderate |
hvac installation cost | 3,600 | Moderate |
ac repair cost | 2,900 | Moderate |
hvac repair cost | 2,400 | Moderate |
ac installation cost | 2,400 | Moderate |
furnace installation cost | 2,400 | Moderate |
new hvac cost | 1,900 | Moderate |
furnace repair cost | 1,900 | Moderate |
central air installation cost | 1,900 | Moderate |
hvac replacement cost | 1,900 | Moderate |
new ac unit cost | 1,300 | Moderate |
air duct cleaning cost | 1,300 | Moderate |
heat pump installation cost | 1,300 | Moderate |
9. Specialized HVAC Services
Keyword | Monthly Volume | Competition |
mini split installation | 6,600 | High |
mini split ac | 4,400 | High |
ductless air conditioner | 4,400 | High |
ductless ac | 4,400 | High |
mini split heat pump | 2,900 | High |
mini split ac installation | 2,400 | High |
ductless mini split installation | 1,900 | High |
mini split ac cost | 1,600 | Moderate |
ductless heat pump | 1,600 | High |
geothermal heat pump installation | 1,000 | High |
ductless mini split cost | 880 | Moderate |
mini split repair | 880 | Moderate |
10. Seasonal HVAC Services
Keyword | Monthly Volume | Competition |
heating and cooling | 9,900 | High |
furnace tune up | 1,300 | High |
winter furnace maintenance | 880 | Moderate |
spring ac maintenance | 720 | Moderate |
seasonal hvac maintenance | 720 | Moderate |
fall furnace service | 590 | Moderate |
summer ac tune up | 590 | Moderate |
spring hvac checkup | 480 | Moderate |
seasonal ac service | 390 | Moderate |
winter heating system preparation | 320 | Easy |
fall heating system inspection | 260 | Easy |
summer air conditioning service | 210 | Moderate |
11. HVAC [city/state]
Keyword | Monthly Volume | Competition |
air conditioning repair las vegas | 3,600 | Moderate |
hvac chicago | 2,400 | Moderate |
air conditioning repair dallas tx | 2,400 | Moderate |
air conditioning repair houston | 2,400 | Moderate |
air conditioning repair phoenix | 1,900 | Moderate |
hvac columbus ohio | 1,600 | Moderate |
air conditioning repair tampa | 1,600 | Moderate |
hvac san jose | 1,300 | Moderate |
air conditioning repair austin | 1,300 | Moderate |
air conditioning repair orlando | 1,300 | Easy |
hvac denver | 1,300 | Moderate |
hvac indianapolis | 1,300 | Moderate |
hvac atlanta | 1,000 | High |
air conditioning repair miami fl | 1,000 | Moderate |
air conditioning repair tampa fl | 1,000 | Moderate |
hvac las vegas | 1,000 | Moderate |
air conditioning repair in las vegas | 1,000 | Moderate |
las vegas air conditioning repair | 1,000 | Moderate |
hvac colorado springs | 1,000 | Moderate |
hvac pittsburgh | 880 | Moderate |
hvac companies tampa | 880 | Moderate |
air conditioning repair atlanta | 880 | Moderate |
12. HVAC “Near Me”
Keyword | Monthly Volume | Competition |
hvac companies near me | 27,100 | High |
hvac contractor near me | 18,100 | High |
ac companies near me | 14,800 | High |
hvac companies | 9,900 | High |
heating and cooling companies near me | 9,900 | High |
air conditioning companies near me | 8,100 | High |
local hvac companies | 6,600 | High |
hvac contractors | 5,400 | High |
best hvac companies near me | 4,400 | High |
furnace repair companies | 2,900 | High |
licensed hvac contractor near me | 2,400 | High |
commercial hvac companies near me | 1,900 | High |
hvac service companies | 1,900 | High |
📍 Important Note About “Near Me” Keywords
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Final Thoughts
This deep dive into 18,000+ HVAC keywords with over 3.5 million monthly searches provides you with a solid foundation, but it barely scratches the surface. The HVAC industry’s search landscape reveals intricate patterns that shift dramatically across seasons, service types, and geographic regions.
What this keyword data exposes is revealing:
Service intent drives conversion. The stark contrast between product-focused keywords and service-intent terms like “emergency furnace repair near me” (950 monthly searches) represents the difference between browsers and buyers. Focus your resources where the money is.
Emergency keywords command premium value. With combined search volumes exceeding 14,000 monthly searches, emergency HVAC terms not only bring traffic but deliver customers willing to pay premium rates for immediate service.
Geographic specificity matters immensely. The Las Vegas market alone generates 3,600 monthly searches for “air conditioning repair,” while Chicago sees 2,400 searches for general HVAC services. These location-specific patterns reflect both climate realities and market maturity.
Seasonal timing creates windows of opportunity. The relatively moderate competition for seasonal maintenance terms presents a strategic advantage for HVAC businesses that plan their content calendar 60-90 days ahead of peak season.
But here’s the critical insight from my two decades in SEO: every HVAC market has its own fingerprint. The keyword strategy that works for a commercial HVAC specialist in Phoenix will fail miserably for a residential heating contractor in Boston. Your service territory, technical specialties, and business model demand a tailored approach.
Do you need help uncovering the exact keywords that’ll drive qualified leads to your HVAC business? I can drill down into your specific service area and create a custom keyword strategy aligned with your expertise, capacity, and growth objectives.