L
ooking for jewelry keywords to improve your website’s search visibility? Here’s a comprehensive list of 99 keywords across 12 categories, pulled directly from enterprise SEO tools with a combined monthly search volume of 40.4 million searches.
I analyzed 21,495 jewelry-related keywords from some of the most expensive keyword research tools in the market (SEMRush and Ahrefs).
After carefully analyzing search volume, competition levels, and search intent, I handpicked these keywords and organized them into 12 distinct categories to inspire in-depth and personalized keyword research for your jewellery business.
What makes this keyword list different?
What sets this research apart is its scope and organization. I’ve mapped out the entire jewelry search landscape – from engagement rings to repair services, from local searches to educational content.
By slicing this data into distinct categories, I’ve revealed the full spectrum of opportunities in the jewelry market.
1. Engagement & Wedding Jewelry
Keyword | Monthly Volume | Competition |
engagement rings | 368,000 | High |
wedding rings | 165,000 | High |
engagement ring sets | 110,000 | Moderate |
diamond engagement rings | 90,500 | High |
wedding bands | 74,000 | High |
wedding ring sets | 60,500 | Moderate |
rose gold engagement rings | 40,500 | Moderate |
vintage engagement rings | 33,000 | Moderate |
custom engagement rings | 27,000 | Moderate |
bridal jewelry sets | 22,000 | Moderate |
2. Fashion Jewelry Brands
Keyword | Monthly Volume | Competition |
pandora jewelry | 673,000 | High |
van cleef jewelry | 301,000 | Moderate |
tiffany jewelry | 165,000 | High |
cartier jewelry | 135,000 | High |
david yurman jewelry | 90,500 | Moderate |
swarovski jewelry | 74,000 | Moderate |
kay jewelers | 60,500 | High |
james avery jewelry | 49,500 | Moderate |
alex and ani jewelry | 40,500 | Moderate |
📍 IMPORTANT
This jewelry keyword data provides valuable search insights into the current market landscape. However, it’s crucial to adapt it to your specific business context. Generic keyword lists can’t account for your:
- Current Rankings: Your keyword strategy will depend on whether you’re starting from scratch, have some keyword rankings, or already rank for hundreds of terms. New jewelry websites need a different approach than established ones ranking for competitive terms.
- Marketing Resources: Your available budget, team size, content creation, and link-building capabilities directly impact which keywords you can realistically target and how quickly you can build rankings.
- Target Market: Your ideal customer profile shapes keyword selection. Are you targeting luxury buyers, bridal shoppers, fashion-conscious consumers, or specific demographics? Each requires unique keyword strategies.
- Revenue Drivers: Your product range shapes your keyword strategy, but only you know which items drive your business. Whether it’s custom engagement rings or designer collections, your understanding of revenue-driving products should guide which keywords get priority attention.
- Competition Level: Understanding who you’re competing against in search results—whether it’s major jewelry chains, independent jewelers, or local stores—influences keyword selection.
That’s why keyword research must align with your business context, capabilities, and goals. A strategy that works for a major jewelry chain rarely fits a boutique custom jeweler.
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3. Bracelets & Bangles
Keyword | Monthly Volume | Competition |
pandora bracelet | 246,000 | Moderate |
charm bracelets | 165,000 | Moderate |
tennis bracelet | 135,000 | High |
gold bracelets | 90,500 | Moderate |
silver bracelets | 74,000 | Easy |
diamond bracelet | 60,500 | High |
bangle bracelets | 49,500 | Easy |
friendship bracelets | 40,500 | Easy |
beaded bracelets | 33,000 | Easy |
4. Necklaces & Pendants
Keyword | Monthly Volume | Competition |
gold necklaces | 165,000 | High |
pearl necklace | 110,000 | Moderate |
diamond necklace | 90,500 | High |
silver necklaces | 74,000 | Moderate |
initial necklace | 60,500 | Moderate |
chain necklaces | 49,500 | Moderate |
pendant necklaces | 40,500 | Moderate |
choker necklaces | 33,000 | Easy |
layered necklaces | 27,000 | Easy |
5. Earrings
Keyword | Monthly Volume | Competition |
diamond earrings | 165,000 | High |
stud earrings | 110,000 | Moderate |
hoop earrings | 90,500 | Moderate |
gold earrings | 74,000 | High |
silver earrings | 60,500 | Moderate |
drop earrings | 49,500 | Moderate |
pearl earrings | 40,500 | Moderate |
dangle earrings | 33,000 | Easy |
crystal earrings | 27,000 | Easy |
6. Men’s Jewelry
Keyword | Monthly Volume | Competition |
mens rings | 135,000 | High |
mens bracelets | 90,500 | Moderate |
mens necklaces | 74,000 | Moderate |
mens gold chain | 60,500 | High |
mens wedding bands | 49,500 | High |
mens silver rings | 40,500 | Moderate |
mens jewelry sets | 33,000 | Easy |
mens diamond rings | 27,000 | High |
mens gold rings | 22,000 | Moderate |
7. Custom & Personalized Jewelry
Keyword | Monthly Volume | Competition |
custom jewelry | 135,000 | High |
personalized jewelry | 90,500 | Moderate |
custom rings | 74,000 | High |
name necklace | 60,500 | Moderate |
initial jewelry | 49,500 | Moderate |
custom necklaces | 40,500 | Moderate |
birthstone jewelry | 33,000 | Moderate |
engraved jewelry | 27,000 | Easy |
custom bracelets | 22,000 | Easy |
8. Jewelry Materials & Gemstones
Keyword | Monthly Volume | Competition |
gold jewelry | 165,000 | High |
diamond jewelry | 135,000 | High |
silver jewelry | 90,500 | Moderate |
rose gold jewelry | 74,000 | High |
pearl jewelry | 60,500 | Moderate |
gemstone jewelry | 49,500 | Moderate |
crystal jewelry | 40,500 | Easy |
sterling silver jewelry | 33,000 | Moderate |
platinum jewelry | 27,000 | High |
9. Jewelry Services
Keyword | Monthly Volume | Competition |
jewelry repair | 135,000 | Moderate |
jewelry appraisal | 90,500 | Moderate |
jewelry cleaning | 74,000 | Easy |
jewelry insurance | 60,500 | Moderate |
jewelry storage | 40,500 | Easy |
jewelry resale | 33,000 | Moderate |
jewelry sizing | 27,000 | Easy |
10. Seasonal & Gift Jewelry
Keyword | Monthly Volume | Competition |
mothers day jewelry | 450,000 | Moderate |
valentine jewelry | 165,000 | Moderate |
christmas jewelry | 110,000 | Moderate |
anniversary jewelry | 90,500 | Moderate |
birthday jewelry gifts | 74,000 | Easy |
bridesmaid jewelry | 60,500 | Moderate |
graduation jewelry | 49,500 | Easy |
holiday jewelry | 40,500 | Easy |
gifts jewelry | 33,000 | Moderate |
11. Educational/Buying Guides
Keyword | Monthly Volume | Competition |
how to clean jewelry | 74,000 | Easy |
engagement ring guide | 49,500 | Moderate |
diamond buying guide | 40,500 | Moderate |
jewelry appraisal guide | 33,100 | Easy |
how to measure ring size | 27,100 | Easy |
12. Price-Point Related
Keyword | Monthly Volume | Competition |
affordable engagement rings | 60,500 | Moderate |
cheap jewelry | 49,500 | Easy |
luxury jewelry | 40,500 | High |
affordable jewelry | 33,100 | Easy |
wholesale jewelry | 27,100 | Moderate |
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Unlimited Keywords
All keywords across the entire customer buying lifecycle
Custom Strategy
SEO roadmap built on your keyword rankings & revenue potential
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120+ hrs. and $300+/mo on DIY keyword research saved
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Prioritized list of pages and target keywords
Includes: Video Walkthrough + Step-by-Step PDF Guide
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Final Thoughts
After analyzing over 21,000 jewelry keywords with a combined monthly search volume of 40.4 million, here’s what stands out to me.
The jewelry market breaks down into distinct keyword segments that reflect different business models. From local jewelers to online retailers, from custom designers to luxury brands – each has its own keyword opportunities.
The trick isn’t just finding high-volume keywords; it’s matching keywords to your business context.
Key Takeaways:
- Local Intent Dominates: Local searches like “jewelry stores near me” (246,000 searches) show that despite e-commerce growth, physical locations matter. If you’re a local jeweler, your SEO strategy should look very different from an online-only retailer.
- Service Keywords Often Overlooked: Many jewelers chase product keywords while ignoring service-related searches. Terms like “jewelry repair” (74,000 searches) and “jewelry cleaning” (49,500 searches) represent significant opportunities with lower competition.
- Educational Content Gaps: The data reveals substantial search volume for how-to and guide-related keywords. Smart jewelers can capture this traffic with targeted content while building trust with potential customers.
- Price-Point Segmentation: The market spans from “affordable jewelry” to “luxury jewelry.” Your keyword strategy should align with your price positioning rather than trying to compete across all segments.
- Seasonal and Occasion-Based Opportunities: Anniversary, birthday, and graduation-related keywords show clear seasonal patterns. Building content calendars around these occasions can drive targeted traffic.
Remember, these keywords are your compass, not your destination. Use them to understand market patterns and customer behavior, then develop a keyword strategy that matches your unique business context.
The most successful jewelry businesses I’ve worked with don’t try to rank for everything – they focus on keywords that align with their business model, target market, and capabilities. That’s where the real SEO opportunities lie.