Finding the right keywords for your beauty business website feels like searching for a perfect shade of foundation in poor lighting. You know what you want, but the options seem endless and overwhelming. Here’s your solution:
A comprehensive list of 131 beauty product keywords meticulously selected from our analysis of 6,813 search terms across multiple beauty categories.
These keywords have been organized by product type, search volume, and competition level to help you optimize your beauty business website effectively and rank faster.
For this research, I analyzed data from enterprise SEO tools (SEMRush and Ahrefs), examining keywords with a combined monthly search volume of over 2 million. I’ve sliced this data into 11 distinct beauty product categories, covering everything from skincare to makeup to hair care products.
Let’s dive into the most valuable keywords for your beauty business, organized by category and prioritized by search volume.
1. General Beauty Products Keywords
Keyword | Search Volume | Competition |
beauty products | 8,100 | High |
korean beauty products | 4,400 | High |
clean beauty products | 2,400 | High |
beauty products store | 1,300 | High |
premium beauty products | 880 | Moderate |
best beauty products | 880 | Moderate |
| best beauty products for men | 880 | Moderate |
2. Facial Cleansers
Keyword | Search Volume | Competition |
cerave face wash | 74,000 | Moderate |
panoxyl face wash | 40,500 | High |
face wash | 33,100 | Moderate |
cerave cleanser | 27,100 | Moderate |
cetaphil face wash | 22,200 | Moderate |
cerave foaming facial cleanser | 22,200 | Moderate |
salicylic acid cleanser | 22,200 | Moderate |
cerave hydrating cleanser | 18,100 | High |
cerave hydrating facial cleanser | 18,100 | Moderate |
cetaphil cleanser | 18,100 | Moderate |
oil cleanser | 18,100 | Moderate |
best face wash | 14,800 | Moderate |
📍 IMPORTANT
This beauty keyword data provides valuable search insights into the beauty industry search landscape. However, adapting it to your specific beauty business context is important. Generic keyword lists can’t account for your:
- Existing Keyword Rankings
- Whether you’re starting from scratch, have some keyword rankings, or already rank for hundreds of terms will determine your keyword strategy
- New beauty websites need different keyword targets than established beauty brands ranking for competitive terms
- Understanding your current search visibility helps prioritize quick wins versus long-term targets
- Marketing Resources
- Your available budget, team size, content creation capabilities, and expertise directly impact which keywords you can realistically target
- The ability to create high-quality product photography, ingredient education content, and beauty tutorials affects content strategy
- Your capacity for building beauty industry relationships and backlinks influences ranking potential
- Target Audience
- Your ideal customer profile shapes keyword selection
- Are you targeting skincare enthusiasts, makeup artists, eco-conscious consumers, or specific age groups?
- Different beauty demographics use distinct language and search patterns when looking for products
- Product Portfolio
- Your product range shapes your keyword strategy, but only you know which products drive revenue
- Whether it’s your bestselling moisturizer, high-margin serums, or signature makeup line, prioritize keywords for products that impact your bottom line
- Consider product margins, inventory levels, and seasonal relevance when prioritizing keyword targets
- Competitive Landscape
- Understanding who you’re competing against in search results influences keyword selection
- Are you up against major beauty retailers, independent brands, or local beauty businesses?
- Different competitors require different keyword strategies and content approaches
- Business Model
- Direct-to-consumer, wholesale, salon/spa services, or multi-channel each need unique keyword approaches
- Local businesses need different keyword strategies than online-only beauty brands
- Consider how your distribution channels affect search intent and conversion potential.
The keywords in this blog guide your research, but you should invest time in finding specific keywords that match your unique beauty business context, capabilities, target audience, and goals.
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3. Moisturizers
Keyword | Search Volume | Competition |
cerave moisturizer | 49,500 | High |
la roche posay moisturizer | 49,500 | Moderate |
moisturizer | 49,500 | Moderate |
tinted moisturizer | 40,500 | Moderate |
best face moisturizer | 27,100 | Moderate |
vanicream moisturizer | 27,100 | Moderate |
best moisturizer for dry skin | 22,200 | Moderate |
best tinted moisturizer | 22,200 | Moderate |
face moisturizer | 22,200 | Moderate |
best moisturizer | 18,100 | Moderate |
cetaphil moisturizer | 18,100 | Moderate |
moisturizer for oily skin | 14,800 | Moderate |
4. Eye Makeup
Keyword | Search Volume | Competition |
mascara | 74,000 | High |
telescopic mascara | 49,500 | Moderate |
thrive mascara | 40,500 | Moderate |
tubing mascara | 40,500 | Moderate |
best mascara | 33,100 | Moderate |
sky high mascara | 33,100 | Moderate |
shop stila eyeliner | 27,100 | Moderate |
better than sex mascara | 27,100 | Moderate |
maybelline mascara | 27,100 | Moderate |
ilia mascara | 22,200 | Moderate |
eyeshadow | 18,100 | Moderate |
eyeshadow palette | 18,100 | Easy |
5. Lipstick
Keyword | Search Volume | Competition |
lipstick | 40,500 | Moderate |
dior lipstick | 18,100 | Moderate |
ysl lipstick | 18,100 | Easy |
chanel lipstick | 14,800 | Moderate |
guerlain lipstick | 14,800 | Easy |
lipstick plant | 14,800 | Easy |
red lipstick | 14,800 | Easy |
maybelline lipstick | 9,900 | Easy |
pat mcgrath lipstick | 9,900 | Moderate |
revlon lipstick | 9,900 | Moderate |
6. Hair Color
Keyword | Search Volume | Competition |
hair color | 33,100 | Moderate |
auburn hair color | 27,100 | Moderate |
copper hair color | 22,200 | Moderate |
madison reed hair color | 22,200 | Moderate |
semi permanent hair color | 22,200 | Moderate |
burgundy hair color | 18,100 | Easy |
hair color near me | 18,100 | Moderate |
brown hair color | 14,800 | Moderate |
light brown hair color | 14,800 | Moderate |
schwarzkopf hair color | 14,800 | Moderate |
strawberry blonde hair color | 14,800 | Easy |
7. Hair Oils
Keyword | Search Volume | Competition |
hair oil | 49,500 | Moderate |
hair growth oil | 40,500 | Moderate |
rosemary oil for hair | 40,500 | Moderate |
mielle hair oil | 33,100 | High |
castor oil for hair | 27,100 | Moderate |
coconut oil for hair | 22,200 | High |
gisou hair oil | 22,200 | Moderate |
kerastase hair oil | 22,200 | Easy |
ouai hair oil | 22,200 | Moderate |
wild growth hair oil | 22,200 | Easy |
batana oil for hair | 22,200 | Moderate |
8. Hair Masks
Keyword | Search Volume | Competition |
hair mask | 40,500 | Moderate |
k18 hair mask | 40,500 | Moderate |
fino hair mask | 33,100 | Easy |
hair growth serum | 18,100 | Moderate |
amika hair mask | 18,100 | Moderate |
best hair mask | 9,900 | Moderate |
karseell collagen hair mask | 9,900 | Easy |
hair serum | 9,900 | Moderate |
vegamour gro hair serum | 9,900 | Moderate |
eva nyc hair mask | 8,100 | Moderate |
hair mask for dry hair | 8,100 | Moderate |
tsubaki hair mask | 8,100 | Easy |
9. Shampoo
Keyword | Search Volume | Competition |
clarifying shampoo | 74,000 | Moderate |
ketoconazole shampoo | 74,000 | High |
nizoral shampoo | 74,000 | Moderate |
shampoo | 74,000 | Moderate |
dry shampoo | 60,500 | Moderate |
dry shampoo amika | 60,500 | Easy |
dandruff shampoo | 49,500 | Moderate |
native shampoo | 49,500 | Moderate |
purple shampoo | 49,500 | Moderate |
redken shampoo | 49,500 | Moderate |
amika shampoo | 40,500 | Moderate |
best shampoo and conditioner | 40,500 | Moderate |
10. Hair Styling
Keyword | Search Volume | Competition |
hair gel | 18,100 | Moderate |
hair spray | 18,100 | Moderate |
tresemme hair spray | 9,900 | Easy |
best shampoo for curly hair | 9,900 | Moderate |
best shampoo and conditioner for curly hair | 8,100 | Moderate |
curly hair shampoo | 8,100 | Moderate |
shampoo for curly hair | 6,600 | Moderate |
volumizing shampoo | 6,600 | Easy |
best volumizing shampoo | 5,400 | Easy |
clarifying shampoo for curly hair | 5,400 | Moderate |
curly hair gel | 4,400 | Easy |
hair gel for men | 4,400 | Easy |
11. Top Beauty Brands in Search
Understanding which brands dominate search volume in your product category can help inform your keyword strategy, competitor analysis, and content planning for your beauty business.
| Brand | Top Keyword | Top Keyword Volume |
| Fenty Beauty | shop fenty lipstick on sale | 246,000 |
| CeraVe | cerave face wash | 74,000 |
| Nizoral | nizoral shampoo | 74,000 |
| Amika | dry shampoo amika | 60,500 |
| La Roche-Posay | la roche posay moisturizer | 49,500 |
| Redken | redken shampoo | 49,500 |
| Native | native shampoo | 49,500 |
| Olaplex | olaplex shampoo | 40,500 |
| K18 | k18 hair mask | 40,500 |
| Kerastase | kerastase shampoo | 33,100 |
| Mielle | mielle hair oil | 33,100 |
| Maybelline | maybelline mascara | 27,100 |
| Vanicream | vanicream moisturizer | 27,100 |
| Olay | olay super serum | 27,100 |
| Cetaphil | cetaphil face wash | 22,200 |
| Batana | batana oil for hair | 22,200 |
| L’Oréal | loreal mascara | 18,100 |
| Neutrogena | neutrogena face wash | 14,800 |
| The Ordinary | ordinary serum | 12,100 |
| Clinique | clinique moisturizer | 9,900 |
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Final Thoughts
After analyzing over 6,800 beauty keywords across skincare, makeup, and hair care categories, several patterns emerge that savvy beauty business owners should leverage in their SEO strategy.
Key Takeaways From Our Beauty Keyword Analysis:
- Brand-specific searches dominate the beauty landscape
- CeraVe alone drives over 400,000 monthly searches across 67 keyword variations
- Top 20 beauty brands account for millions of monthly searches
- Strategic opportunity: Create comparison content featuring popular brands alongside your products (e.g., “Best Alternatives to CeraVe Moisturizer” or “How Our Serum Compares to The Ordinary”)—this converts brand-aware shoppers by positioning your products as solutions within their consideration set
- Ingredient-focused searches reveal educated beauty consumers
- High-volume searches for specific ingredients like vitamin C, hyaluronic acid, and rosemary oil
- Requires deeper research: Conduct additional keyword research around each ingredient relevant to your product line
- Develop targeted content that connects ingredient benefits to your specific formulations
- Product benefit targeting creates multiple entry points
- Searches like “best moisturizer for dry skin” or “shampoo for curly hair” show solution-seeking behavior
- Personalization needed: Map your specific products to detailed benefit-focused keyword research
- Long-tail niche terms offer competitive advantages
- Lower competition keywords represent areas where smaller beauty businesses can outrank established players
- Custom approach essential: Identify niche terms specific to your unique beauty offerings
- Develop in-depth content around specialized areas where your expertise shines
In my two decades of SEO experience, I’ve seen beauty businesses transform their digital presence by approaching keywords strategically rather than chasing volume alone. The most successful beauty sites focus on keywords where they have unique authority – whether through product expertise, founder credentials, or specialized offerings. The bottom line?
Don’t just copy this keyword list verbatim. Use it as a foundation to build your unique beauty business SEO strategy, aligned with your specific products, target audience, and business goals. Organic traffic growth naturally follows when you match keyword targeting with genuine expertise and quality content.