You’ve built stunning homes, delivered quality commercial projects on time, and earned glowing testimonials from every client—yet your phone barely rings while that newer construction company across town is turning away business.
Your website looks professional, you’ve listed your services clearly, and maybe you’ve even paid for some local ads, but the leads just aren’t coming in. It’s frustrating, isn’t it?
Here’s the real issue: potential clients are actively searching for construction services like yours, but they’re finding your competitors instead. Why? Because those competitors are ranking for the right keywords—the ones that actually generate leads and contracts.
That’s exactly what I’m delivering today: 117 high-potential construction keywords, including 8 low-competition opportunities that can get you ranking quickly.
I analyzed 7,600+ construction keywords with a combined monthly search volume of 1 million+ using top-tier SEO tools (SEMRush and Ahrefs).
After filtering through this massive dataset, I’ve distilled everything into 117 strategic keywords across 6 categories. Most importantly, I’ve identified 8 “Easy” competition keywords representing your fastest visibility path.
Let’s dive into these categories and discover which keywords will finally get your construction business the online visibility it deserves.
1. General Contractors
Keyword | Monthly Search Volume | Competition |
general contractor | 49,500 | High |
construction company | 40,500 | High |
roofing contractor | 33,100 | High |
bathroom renovation contractors | 9,900 | Moderate |
remodeling contractor | 8,100 | Moderate |
construction contractors | 5,400 | High |
bathroom remodel contractor | 3,600 | Moderate |
home renovation contractors | 3,600 | Moderate |
house renovation contractor | 3,600 | Moderate |
construction contractor | 2,900 | High |
house remodeling contractor | 2,400 | Moderate |
2. Residential Construction
Keyword | Monthly Search Volume | Competition |
home builder | 12,100 | High |
custom home builder | 8,100 | High |
new home construction | 6,600 | High |
residential construction | 3,600 | Moderate |
new home builder | 2,900 | High |
home construction | 2,900 | High |
house construction | 2,900 | Moderate |
modular home builder | 2,400 | High |
home construction companies | 1,600 | High |
luxury home builder | 1,300 | Moderate |
new construction home builders | 1,300 | High |
📍 IMPORTANT
This construction keyword data provides valuable search insights into the current market landscape. However, it’s crucial to adapt it to your specific construction business context. Generic keyword lists can’t account for your:
Current Rankings – Whether you’re a new contractor trying to establish online presence, have some keyword rankings, or already dominate certain construction niches will determine your keyword strategy. New construction businesses need a different approach than established companies already ranking for competitive terms.
Marketing Resources – Your available budget, team size, content creation capabilities, and Link building capacity directly impact which keywords you can realistically target and how quickly you can build rankings in the highly competitive construction space.
Construction Specialties – Your expertise shapes keyword selection. Are you primarily focused on residential construction, commercial buildings, renovations, or specialized trades like roofing or concrete work? Each requires unique keyword strategies aligned with your core competencies.
Service Focus – Your service offerings shape your keyword strategy, but only you know which services drive your revenue. Whether it’s custom home building, commercial tenant improvements, or specialized renovations, your understanding of profit margins should guide which keywords receive priority attention.
Local Competition – Understanding who you’re competing against in search results—whether it’s national construction firms, established local contractors, or specialized builders—influences your keyword selection and difficulty level. The construction industry is notoriously competitive in many markets.
While these keywords provide a strong foundation for your construction company’s SEO strategy, achieving meaningful rankings requires a deeper, customized approach that considers your specific market position, service offerings, and competitive landscape.
Done-For-You Construction Keyword Research
Get customized keyword research based on your business context, target market, and goals. Skip the learning curve and start ranking faster.
Unlimited Keywords
Every term your target prospects search
Custom Strategy
SEO roadmap built on your keyword rankings & revenue potential
Save Time & Money
120+ hrs. and $300+/mo on DIY keyword research saved
Action Plan Included
Prioritized list of pages and target keywords
Includes: Video Walkthrough + Step-by-Step PDF Guide
Starting at
$99
⏰
Only
slots remaining this week
3. Commercial Construction
Keyword | Monthly Search Volume | Competition |
commercial construction | 5,400 | Moderate |
commercial construction companies | 2,900 | Moderate |
industrial construction companies | 2,900 | Moderate |
commercial construction contractor | 2,400 | Moderate |
commercial construction company | 1,600 | Moderate |
commercial builders | 1,300 | High |
construction commercial | 1,000 | Moderate |
industrial construction company | 1,000 | Moderate |
commercial construction firms | 880 | Moderate |
industrial building construction company | 880 | Moderate |
warehouse construction | 880 | Moderate |
commercial building construction companies | 720 | Moderate |
hotel construction | 720 | Moderate |
commercial general contractor | 590 | Moderate |
office space construction | 590 | Moderate |
commercial construction services | 590 | Moderate |
restaurant construction | 590 | Moderate |
commercial remodeling contractor | 480 | Moderate |
commercial building renovation | 480 | Moderate |
commercial remodeling | 480 | Moderate |
commercial building contractor | 390 | Moderate |
office renovation contractor | 390 | Moderate |
commercial construction cost | 390 | Moderate |
retail store construction | 320 | Moderate |
retail construction contractor | 210 | Moderate |
commercial construction projects | 210 | Moderate |
4. Renovation & Remodeling
Keyword | Monthly Search Volume | Competition |
bathroom renovation contractors | 9,900 | Moderate |
remodeling contractor | 8,100 | Moderate |
kitchen remodel cost | 4,400 | High |
home renovation contractors | 3,600 | Moderate |
house renovation contractor | 3,600 | Moderate |
bathroom remodeling contractor | 3,600 | Moderate |
bathroom remodel contractor | 3,600 | Moderate |
bathroom remodel cost | 3,600 | High |
contractor for home renovation | 2,400 | Moderate |
kitchen remodel contractor | 2,400 | Moderate |
house remodeling contractor | 2,400 | Moderate |
home renovation companies | 2,400 | Moderate |
home renovation company | 1,900 | Moderate |
renovation home company | 1,900 | Moderate |
home renovation cost | 1,600 | Moderate |
renovation contractor | 1,300 | Moderate |
renovation contractors | 1,300 | Easy |
bathroom renovation company | 1,300 | Moderate |
kitchen renovation cost | 1,300 | Moderate |
custom home renovation | 1,300 | Easy |
bathroom renovation services | 1,000 | Moderate |
house renovation cost | 1,000 | Moderate |
kitchen renovation contractor | 880 | Moderate |
custom bathroom renovation | 880 | Moderate |
house renovation services | 880 | Moderate |
whole house renovation | 880 | Moderate |
5. Location-specific Keywords
Keyword | Monthly Search Volume | Competition |
houston construction companies | 4,400 | High |
construction companies in chicago | 3,600 | High |
construction companies in los angeles | 3,600 | High |
construction companies in texas | 3,600 | High |
construction companies in atlanta | 2,900 | High |
construction companies in ny | 2,900 | High |
construction companies in nyc | 2,400 | High |
construction companies in miami | 2,400 | High |
construction companies dallas | 2,400 | High |
construction companies in florida | 1,900 | High |
construction companies phoenix | 1,900 | High |
construction companies seattle | 1,900 | High |
new construction homes chicago | 1,900 | Moderate |
construction companies in denver | 1,600 | High |
construction companies in phoenix | 1,600 | High |
6. Cost & Pricing
Keyword | Monthly Search Volume | Competition |
how much does it cost to build a house | 27,100 | Moderate |
how much would it cost to build a house | 8,100 | Moderate |
cost to build a house | 6,600 | Moderate |
how much does building a house cost | 5,400 | Moderate |
kitchen remodel cost | 4,400 | High |
modular construction price | 3,600 | Moderate |
cost of building a house | 3,600 | Easy |
how much cost to build a house | 3,600 | Moderate |
bathroom remodel cost | 3,600 | High |
residential construction cost per square foot calculator | 2,900 | Easy |
house plans with cost to build | 2,900 | Moderate |
how much does it cost to build a tiny house | 2,900 | Moderate |
cost to build a garage | 2,900 | Moderate |
renovation costs | 2,800 | Moderate |
cost to build a deck | 2,700 | Moderate |
cost plus construction contract | 2,400 | Easy |
average cost to build a house | 2,400 | Moderate |
cost per square foot to build a house | 2,400 | Moderate |
cost to build a house calculator | 2,400 | Easy |
how much does it cost to build a small house | 2,400 | Moderate |
construction bid template | 2,400 | Moderate |
home construction costs | 2,200 | Moderate |
average cost per square foot to build a house | 1,900 | Moderate |
commercial construction cost per square foot | 1,900 | Easy |
house renovation cost | 1,900 | Moderate |
home building cost calculator | 1,800 | Easy |
cost to build an addition | 1,800 | Moderate |
cost to build a basement | 1,700 | Moderate |
Skip the Costly Trial-and-Error Approach
Get personalized keyword research for your construction business to drive targeted traffic and leads.
Unlimited Keywords
All keywords across the entire customer buying lifecycle
Custom Strategy
SEO roadmap built on your keyword rankings & revenue potential
Save Time & Money
120+ hrs. and $300+/mo on DIY keyword research saved
Prioritized Action Plan
Prioritized list of pages and target keywords
Includes: Video Walkthrough + Step-by-Step PDF Guide
Starting at
$99
⏰
Only
slots remaining this week
Final Thoughts
This deep dive into 7,600+ construction keywords with over 1 million monthly searches provides a foundation for your SEO strategy, but make no mistake—it’s just scratching the surface.
The search landscape for construction businesses reveals intricate patterns that shift dramatically based on specialization, location, and target clients.
What this keyword research reveals:
Project specialization captures high-intent searchers. Whether it’s “commercial construction contractor” (2,400 monthly searches) or “bathroom renovation contractors” (9,900 searches), the most qualified leads search for specific expertise that matches their exact project needs. General terms like “construction” might have higher volume, but specialized service terms convert at significantly higher rates.
Location is non-negotiable in the construction industry. City and state-specific keywords like “construction companies in Chicago” (3,600 monthly searches) demonstrate how geography drives the construction market. In my two decades of construction SEO work, I’ve consistently found that geo-targeted keywords convert at 3-5 times the rate of generic terms.
Cost transparency creates trust signals. The remarkable volume behind terms like “how much does it cost to build a house” (27,100 monthly searches) shows that potential clients conduct extensive cost research before contacting contractors. Construction businesses that directly address pricing questions gain immediate credibility in a notoriously opaque industry.
The timing is strategic. Our analysis reveals distinct patterns in how homeowners and businesses approach construction projects—from initial research (cost keywords) to service evaluation (contractor keywords) to geographic validation (location keywords). Each stage represents a different conversion opportunity.
But here’s what truly matters: Every construction business has unique dynamics, and your keyword strategy should reflect your specific services, geographic focus, and competitive landscape.
The keywords driving growth for a custom home builder in Texas will be very different from those powering a commercial renovation contractor in Chicago.
Do you need help to uncover keywords that’ll drive qualified leads for your construction business? I can dive deep into your specific market and create a custom keyword strategy that aligns perfectly with your services, location, and business goals.
Your path to dominating construction search starts with identifying the right keywords for your unique business model. Let’s build that foundation together.