Searching for a list of SEO keywords to boost your photography website’s rankings? After analyzing 13,969 photography keywords with a total monthly search volume of 370,200 from enterprise SEO tools (SEMRush and Ahrefs), I found 111 search terms that map out the entire photography search market landscape.
The keywords were further organized into 16 categories to help you quickly identify which photography markets have the highest search demand before diving into your specific niche.
My team and I analyzed these keywords based on:
- Monthly search volume
- Search intent patterns
- Competition levels (31% high, 42% moderate, 27% easy)
- Market segment distribution
This isn’t your typical keyword list. Instead, it’s a strategic market overview that helps you spot opportunities before diving into niche-specific research. Think of it as your photography market atlas—showing you the terrain before you plan your route.
1. Wedding Photography
Keyword | Monthly Volume | Competition |
wedding photographers near me | 18,100 | Moderate |
wedding photographers | 14,800 | High |
affordable wedding photography | 9,900 | Moderate |
wedding photography packages | 8,100 | Moderate |
wedding photographer prices | 6,600 | Easy |
destination wedding photographer | 4,400 | High |
wedding photography contract | 3,600 | Easy |
2. Portrait Photography
Keyword | Monthly Volume | Competition |
portrait photography | 12,100 | Moderate |
family portraits | 9,900 | Moderate |
senior pictures | 6,600 | Moderate |
family photo shoot | 5,400 | Easy |
corporate headshots | 4,400 | Moderate |
senior portraits | 4,400 | Moderate |
family photographers | 1,900 | Moderate |
portrait photographer | 1,600 | Moderate |
📍 IMPORTANT
This photography keyword data provides valuable search insights into the current market landscape. However, it’s crucial to adapt it to your specific photography business context. Generic keyword lists can’t account for your:
- Current Keyword Rankings: Whether you’re a new photographer starting from scratch or an established studio ranking for competitive terms will determine your keyword strategy. New photography websites need a different approach than established ones.
- Marketing Resources: Your available budget, team size, content creation, and link-building capabilities directly impact which keywords you can realistically target and how quickly you can build rankings.
- Target Market: Your ideal client profile shapes keyword selection. Are you targeting luxury wedding clients, local families, commercial businesses, or specific events? Each requires unique keyword strategies.
- Service Focus: Your photography specialties shape your keyword strategy, but only you know which services drive your revenue. Whether it’s wedding packages or corporate headshots, understanding profitable services should guide which keywords get priority attention.
- Competition Level: Understanding who you’re competing against in search results—whether it’s major photography studios, independent photographers, or specialized professionals—influences keyword selection.
While these keywords provide a strong foundation for your photography SEO strategy, achieving meaningful rankings requires a deeper, customized approach.
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3. Event Photography
Keyword | Monthly Volume | Competition |
event photographer | 6,600 | Moderate |
birthday photo shoot | 4,400 | Easy |
concert photography | 4,400 | High |
graduation photographer | 3,600 | Easy |
prom pictures | 3,600 | Easy |
party photographer | 2,900 | Easy |
sports photography | 2,900 | High |
4. Boudoir Photography
Keyword | Monthly Volume | Competition |
boudoir photography | 33,100 | Moderate |
boudoir photography near me | 8,100 | Moderate |
boudoir photographer near me | 5,400 | Easy |
boudoir photographer | 2,900 | Easy |
boudoir photo shoot | 1,900 | Easy |
boudoir photography prices | 1,600 | Easy |
boudoir photography ideas | 1,300 | Easy |
5. Newborn Photography
Keyword | Monthly Volume | Competition |
newborn photography | 18,100 | Easy |
newborn photography near me | 14,800 | Moderate |
newborn photographers near me | 2,900 | Easy |
newborn photography props | 2,900 | Moderate |
newborn photo ideas | 1,900 | Easy |
newborn photography packages | 1,600 | Easy |
newborn photoshoot | 1,300 | Easy |
6. Maternity Photography
Keyword | Monthly Volume | Competition |
maternity photography | 12,100 | Easy |
maternity photographer near me | 5,400 | Easy |
maternity shoot photography | 2,900 | Easy |
maternity photo shoot | 2,400 | Easy |
maternity photography poses | 1,900 | Easy |
maternity photography ideas | 1,600 | Easy |
maternity photography packages | 1,300 | Easy |
7. Real Estate Photography
Keyword | Monthly Volume | Competition |
real estate photography | 12,100 | Moderate |
real estate photographer | 5,400 | Moderate |
real estate photographer near me | 2,900 | Easy |
real estate photography pricing | 1,900 | Easy |
real estate photo editing | 1,600 | Easy |
real estate photography tips | 1,300 | Moderate |
8. Product & Commercial Photography
Keyword | Monthly Volume | Competition |
product photography | 6,600 | High |
commercial photography | 4,400 | Moderate |
product photographer | 2,400 | Moderate |
product photography setup | 1,900 | Easy |
commercial photographer near me | 1,600 | Easy |
product photography lighting | 1,300 | Easy |
commercial photography pricing | 1,000 | Easy |
9. Food Photography
Keyword | Monthly Volume | Competition |
food photography | 8,100 | High |
food photographer | 2,400 | Moderate |
food photography tips | 1,900 | Easy |
food photography lighting | 1,600 | Easy |
food photography props | 1,300 | Easy |
food photography setup | 1,000 | Easy |
restaurant photographer | 880 | Easy |
10. Landscape Photography
Keyword | Monthly Volume | Competition |
landscape photography | 9,900 | Moderate |
landscape and photography | 4,400 | Moderate |
landscape photo | 2,400 | High |
landscape photography tips | 1,900 | Easy |
landscape photography settings | 1,600 | Easy |
landscape photography equipment | 1,300 | Easy |
mountain photography | 1,000 | Easy |
11. Aerial Photography
Keyword | Monthly Volume | Competition |
aerial photography | 6,600 | High |
drone photography | 4,400 | High |
aerial photographer | 1,900 | Moderate |
aerial photography services | 1,600 | Easy |
drone photography prices | 1,300 | Easy |
aerial photography equipment | 1,000 | Easy |
aerial photo | 880 | Moderate |
12. Pet Photography
Keyword | Monthly Volume | Competition |
pet photography | 2,400 | Moderate |
dog photography | 1,900 | Easy |
pet photographer near me | 1,600 | Easy |
pet photography pricing | 1,300 | Easy |
animal photography | 1,000 | Moderate |
pet portrait photography | 880 | Easy |
pet photography tips | 720 | Easy |
13. Location-Based Searches
Keyword | Monthly Volume | Competition |
photographers near me | 40,500 | Moderate |
photographer near me | 27,100 | Moderate |
photography studio near me | 12,100 | Easy |
photo studio near me | 9,900 | Easy |
local photographers | 8,100 | Easy |
photography studios | 6,600 | Moderate |
photographers in [city] | Varies by city | Varies |
14. Pricing & Packages
Keyword | Monthly Volume | Competition |
photography prices | 8,100 | Easy |
photo shoot cost | 5,400 | Easy |
photography packages | 4,400 | Moderate |
photography pricing guide | 3,600 | Easy |
mini photo session | 2,900 | Easy |
photography package pricing | 2,400 | Easy |
photo session deals | 1,900 | Easy |
15. Portfolio & Reviews
Keyword | Monthly Volume | Competition |
photography portfolio | 6,600 | Moderate |
best photographers | 5,400 | High |
photographer reviews | 4,400 | Easy |
photography gallery | 2,900 | Easy |
photographer portfolio examples | 2,400 | Easy |
photography testimonials | 1,600 | Easy |
16. Photography Tips & Techniques
Keyword | Monthly Volume | Competition |
photography tips | 12,100 | Moderate |
how to take good pictures | 9,900 | Easy |
photography composition | 6,600 | Easy |
photography lighting | 5,400 | Moderate |
camera settings for portraits | 4,400 | Easy |
photography poses | 3,600 | Easy |
photo editing tips | 2,900 | Easy |
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Final Thoughts
After two decades in SEO, I’ve learned that understanding the broader market landscape is crucial before diving into niche-specific keyword research. These 111 keywords, generating 370,200 monthly searches, reveal distinct patterns in how photography clients search online.
Looking at the data, three key insights stand out:
- High-volume core services (wedding, portrait) show consistent search patterns year-round
- Specialized niches (boudoir, real estate) have lower volume but often less competition
- Local search remains strong across all categories, with “near me”, and “city” variations showing significant search volume
Here’s the bottom line: use this categorized overview to spot market opportunities first, then dig deeper into keywords that match your specific photography niche. The landscape-level view helps you see opportunities you might miss by focusing too narrowly from the start.
Remember, search volumes and competition levels are just part of the story. The most effective keyword strategy aligns with your unique business context – whether you’re a luxury wedding photographer or a local studio focusing on family portraits.
What’s Next?
Take these broad keywords as your starting point. Identify the categories that align with your photography business, then conduct detailed keyword research within those niches. Pay attention to seasonal trends, local search patterns, and competition levels that match your market position.
The photography market evolves constantly, but understanding these fundamental search patterns gives you a solid foundation for more targeted keyword research.